Reliance Entertainment, the Anil Ambani-owned firm, has given a facelift to its subscription-based movie streaming service, Bigflix. The new version will be available in India and across the world at Rs. 50 / $1.99 per month, after a one-month free trial. The plan offers five user profiles, and HD quality streaming on up to five devices simultaneously.
BigFlix has been officially launched.
Download it nowhttps://t.co/9UqkwuPcOe (For Apple users)
— Bigflix (@BigflixOfficial) April 25, 2017
The new Bigflix has over 2,000 titles across nine languages, including Hindi, Telugu, Tamil, Punjabi, Malayalam, Gujarati, Marathi, Bhojpuri, and Bengali. It has tied up with the likes of Dharma, Disney, Viacom, Phantom, Telegu One and Rajshri.
Some of the featured movies on Bigflix are PK, Wazir, Madaari, Kai Po Che, Phantom, Mohenjo Daro, Paan Singh Tomar, Baaghi, Holiday, Raghav 2.0, Haider, Dev.D, and Fitoor. Though it shares part of its name with Netflix, Bigflix is only focused on films – feature, short and devotional – and trailers.
In terms of pricing, Bigflix is more expensive than its Amazon rival – Rs. 600 for a year vs Rs. 499 per year. It’s still cheaper than other competitors; Hotstar costs Rs. 199 per month, and Eros Now offers HD content at Rs. 99 per month. For what it’s worth, Hotstar has a much wider portfolio – with tie-ups with HBO, and rights for the likes of IPL, Premier League, and Wimbledon.
Bigflix already has 3.9 million users, claims Reliance. That’s because Reliance was the first-ever video-on-demand platform in India, back in 2008. But a lack of Internet infrastructure prevented it from ever growing in size. Now that the likes of Netflix, Amazon and Star have proven that there’s a market – even Mukesh Ambani’s Reliance Jio got into the game with JioCinema – Reliance Entertainment has seen fit to re-launch Bigflix.
Ever came across a funnier ad-campaign before !?! :D.
BIGFlix TVC Campaign
BIGFlix launches its Big Bang media campaign all India with "Ab Aam Zindagi Ban Jaye Filmy"