Samsung Dominates Delivery Partner Smartphone Preference in India: Reveals Study by Borzo

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By DT News Desk

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Smartphones play a pivotal role in the lives of delivery riders, enabling seamless order management and navigation. Recent findings by Borzo highlight the popularity of Samsung smartphones among delivery partners in India.

Samsung Dominates Delivery Partner Smartphone Preference in India: Reveals Study by Borzo

Samsung Leads Delivery Partner Smartphone Preference

Samsung emerges as the preferred smartphone brand among delivery partners in India, according to Borzo’s latest insights. The robust performance, reliability, and affordability of Samsung devices have propelled them to the top spot in delivery partner preferences.

Prevalent Preference for Performance-Driven Devices

Delivery partners rely heavily on smartphones to execute their tasks efficiently. Samsung, OnePlus, Xiaomi, and Vivo stand out as the most favored brands, offering devices with optimal performance, network connectivity, and storage specifications.

Shift in Popularity Trends

While Samsung maintains its dominance, there has been a notable shift in popularity trends. Xiaomi and Oppo, once prominent choices, have seen a decline in popularity among delivery partners. In contrast, OnePlus’s Nord series has gained significant traction, thanks to its affordability and performance.

Affordable Range and Best Value for Money

The smartphones offered by Samsung, OnePlus, Xiaomi, and Vivo boast an affordable range, providing delivery partners with the best value for their money. These devices cater to a diverse range of budgets and offer features that enhance the delivery experience.

Preference for Moderately Priced Smartphones

Delivery partners in India prefer smartphones priced between Rs 10,000 to Rs 30,000, with minimum specifications of 4GB RAM and 64GB internal storage. Samsung’s Galaxy A52s 5G emerges as the top choice, offering a balance of performance and affordability.

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Top 10 Most Popular Smartphones Among Delivery Partners

  1. Samsung Galaxy A52s 5G – 12.9%
  2. Samsung Galaxy A14 5G – 10.2%
  3. OnePlus Nord CE 2 Lite – 10.03%
  4. Xiaomi Redmi 9 – 8.9%
  5. OnePlus Nord CE 3 Lite – 8.5%
  6. Oppo A78 5G – 8.29%
  7. Samsung Galaxy A13 4G – 8%
  8. Vivo Y16 – 5.2%
  9. Xiaomi 12 5G – 5.1%
  10. Vivo Y21- 3.7%

Whereas last year, the popular smartphones were dominated by Xiaomi, Vivo and Oppo, the list includes the following

  1. Xiaomi Redmi 9
  2. Xiaomi Redmi Note 10S
  3. Vivo Y21
  4. Xiaomi Redmi Note 7 Pro
  5. Xiaomi Redmi Note 8 Pro
  6. Xiaomi Redmi 9 Power
  7. Xiaomi Redmi 9A
  8. Redmi Note 5 Pro
  9. Oppo A54
  10. Redmi Note 8

The preference for Samsung smartphones among delivery partners underscores the importance of performance and reliability in their daily operations. Borzo’s findings shed light on the evolving trends in smartphone preferences, highlighting the need for devices that enhance efficiency and productivity.

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