Yamaha Expands Presence in New Delhi with Three New ‘Blue Square’ Outlets

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By DT News Desk

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  • Yamaha inaugurates three new ‘Blue Square’ outlets in New Delhi.
  • These outlets offer an enhanced end-to-end experience for customers, including sales, service, and support.
  • Yamaha’s premium product lineup includes models such as YZF-R15M, MT-15 V2, and Blue-Core Technology-enabled scooters.
  • Customers can explore the latest Yamaha genuine accessories, official apparel, and spare parts at these outlets.

Yamaha, a renowned name in the world of motorcycles, has bolstered its footprint in New Delhi by inaugurating three cutting-edge “Blue Square” outlets. With this expansion, Yamaha now boasts a total of nine exclusive Yamaha Blue Square Showrooms in the capital city.

Yamaha Opens Three New 'Blue Square' Outlets in New Delhi | India Yamaha Motor

Enhanced Customer Experience

India Yamaha Motor (IYM) Pvt. Ltd. revealed the launch of these new outlets under the esteemed banners of ‘Excellence Motors LLP’, ‘Ambuj Automobiles’, and ‘Prime Automation’. These spacious outlets, spanning from 2,300 to 3,266 square feet, are meticulously designed to offer customers a top-notch experience encompassing sales, service, and support with a personalized touch.

Yamaha’s Racing Legacy

The Yamaha Blue Square outlets epitomize the brand’s ethos and are crafted to provide customers with a seamless end-to-end experience. They aim to deliver a personalized approach, ensuring that every customer feels valued and satisfied. By leveraging these exclusive outlets, Yamaha aims to provide customers with a gateway into the world of Yamaha Racing.

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Symbolic Design Elements

Every facet of these premium outlets has been carefully curated to evoke a sense of pride in being associated with a global brand deeply rooted in international motorsports. Yamaha has seamlessly connected with its customers by incorporating “Blue,” symbolizing the brand’s esteemed racing heritage, and “Square,” signifying a curated platform for customers to engage with Yamaha’s dynamic and stylish range of two-wheelers.

Community Engagement

In addition to providing an unparalleled experience, these Blue Square outlets also serve as a hub for the Blue Streaks riders, Yamaha’s exclusive biker community. These outlets facilitate interaction among riders, fostering a sense of camaraderie. With the addition of these two new outlets, Yamaha now boasts a total of nine exclusive Blue Square Showrooms in the New Delhi market.

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Premium Product Showcase

Yamaha’s Blue Square showrooms exclusively retail the supersport R3, torque-rich MT-03, and maxi-sports AEROX 155 scooter. Moreover, these premium outlets showcase an updated lineup of premium two-wheelers, including the YZF-R15M, YZF-R15 V4, YZF-R15S V3, MT-15 V2, and a range of Blue-Core Technology-enabled models and scooters. Additionally, customers can explore the latest Yamaha genuine accessories, official apparel, and spare parts at these outlets, providing a comprehensive experience.

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