HTC and Hungama have now announced an exclusive partnership in India, wherein all future smartphones from the manufacturer will have two apps – Hungama Music and Hungama Play – pre-installed. Hungama’s music and video destinations – Hungama Music and Hungama Play will be available as pre-embedded services on HTC’s range of current and upcoming series along with an exclusive free trial of the apps for a period of 3 months and 1 month respectively.
Offering a range of latest and trending songs along with curated playlists and a live radio experience, the Hungama Music library consists of over 10mn songs and music videos while Hungama Play offers over 8000 blockbuster Bollywood, Hollywood and Regional movies such as King Arthur: Legend of the Sword, Kong: Skull Island, Batman vs Superman: Dawn of Justice, Fury and more, along with a vast catalogue of TV and kids series like Coupling, Citizen Khan, Shaun The Sheep etc, as well as a host of short films, documentaries, music videos and live events.
Elaborating on the partnership, Mr. Faisal Siddiqui, President- South Asia, HTC said, “We are excited to partner with Hungama and provide our customers with a daily dose of entertainment that can be delivered and enjoyed seamlessly on our devices. “
The Hungama services also come loaded with power-packed and convenient features such as offline download that allows users to download content (video and audio) over their WiFi network or any other preferred network and consume the same when they are offline. In addition to this, users can select their songs basis their moods like happy, chilled out, party etc. through the mood based discovery feature available exclusively on Hungama Music and can also can enjoy the unique Gamification feature that rewards users with coins for every interaction which can be redeem for free music, music video downloads, movie tickets, discount vouchers, merchandise & more.
“With the advent of faster and cheaper data, the personal handset is progressively becoming the primary destination to consume entertainment. We are glad to partner with HTC and enable an entertainment ecosystem on their devices at a single click. Hungama offers HTC users a one-stop destination for all entertainment ranging from music, movies, TV series, music videos to live events and more.”
– Neeraj Roy, MD &CEO, Hungama Digital Media Entertainment
The last smartphone launched by HTC in India was the HTC U11, priced at Rs. 51,990. The variant launched in India comes 6GB of RAM and 128GB of internal storage and has been made available via Amazon India and through offline retailers as well. The HTC U11 highlights a new design language, and more notably the EdgeSense feature which brings a unique way to interact with the phone by ‘squeezing’ the sides.